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View Shopper Analytics

Shopper Analytics displays key metrics for understanding the lifetime value of your shoppers, spending trends, and return frequency.

shopper-analytics

Shopper Analytics

Metric Type Description
Average Number of Orders per Shopper Table The average order count per shopper broken down by Merchant Accounts, Bolt Accounts, Guests, and blended (all).
Average Spend Per Shopper Table The average spend in USD per shopper broken down by Merchant Accounts, Bolt Accounts, Guests, and blended (all).
Average Number of Orders per Shopper per Year Graph The average order count over a calendar year for a shopper, broken down by Merchant Accounts, Bolt Accounts, and Guests.
Average Spend Per Shopper per Year Graph The average spend in USD over a calendar year per shopper, broken down by Merchant Accounts, Bolt Accounts, and Guests.
% of Shoppers with Repeat Purchases in Same Calendar Year Graph The total percentage of shoppers that purchase more than once in a calendar year, broken down by Merchant Accounts, Bolt Accounts, and Guests.
Distribution of Number of Orders per Shopper Graph A visualization comparing the number of shoppers and the number of orders placed across Merchant Accounts, Bolt Accounts, and Guests.

Shopper Information Table

The shopper information table provides a top-down view into the full roster of shoppers participating with your storefronts across all divisions. With the Shopper Information table, you can review all of the following details:

Field Description
Division Name The name of the merchant division the shopper is associated with.
First Name The first name of the shopper.
Last Name The last name of the shopper.
Email The email associated with the shopper.
Account Type The account type the shopper uses (Bolt Account, Merchant Account)
Latest Transaction Date The last date the shopper made a purchase.
Days Since Last Transaction The number of days since the shopper their last purchase.
Earliest Transaction Date The date of the shopper’s first purchase.
Days since first transaction The number of days since the shopper made their first purchase.
Total Orders The Shopper’s total number of orders placed.
Total Spend The current total a shopper has spent in USD at the merchant’s store.
Average Order Value The average order total in USD that the shopper spends.

Filters

  • Date From: The beginning of your selected date range
  • Date To: The end of your selected date range
  • Account Type: The type of account used by a shopper to place an order (Bolt Account, Merchant Account, or Guest)
  • Account Creation: The origination of the account if applicable (e.g., pre-existing on the Bolt Network or new )
  • Platform: The device type used by the shopper to complete checkout.
  • Merchant Division: The merchant division(s) within scope; default all

Controls

See the Controls section for a list of all options.

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