Order Tracking

As a merchant, you can provide shoppers with SMS updates that point to your store’s branded order tracking page. Order tracking pages add a layer of visibility for the consumer and reduce your number of support tickets related to orders en-route.


  • Supports international phone numbers
  • Shoppers can opt-out by texting “STOP”

Order Tracking Landing Page

How SMS Order Tracking Works

  1. Shopper Opts-In to SMS Messages during checkout.
  2. Shopper Receives SMS Order Events

SMS Event Table

The following table depicts all of the events that trigger an SMS update to your shopper for their order. Notice that each message includes a link to your branded order tracking page.

Event Example SMS
Order Placed Thank you for ordering from Store Name! You have opted in to receive delivery notifications about your order. Reply PAUSE anytime to opt out. View details at bit.ly/8vwnqow Questions? Contact support@storename.com (Order ID: 12345)
Shipped Your order from Store Name is on its way! Estimated arrival Mon, April 2nd. Track at bit.ly/8vwnqow
Out for Delivery Your order from Store Name is out for delivery today! Track at bit.ly/8vwnqow
Delivered Your order from Store Name has been delivered! From FedEx: β€œDelivered (Left at garage. Signature Service not requested.)” View details at bit.ly/8vwnqow Questions? Contact support@storename.com (Order ID: 12345)


Bolt’s uses AfterShip (Automizely) by default to facilitate order tracking; review their courier list for a breakdown of their supported couriers.

If Aftership does not support your preferred courier, Bolt can also leverage EasyPost for order tracking.

SMS Customer Support Requests

When a shopper responds to an SMS update, you’ll receive the following information about the shopper in an email support ticket:

  • Name, phone number, and email address
  • SMS notification history
  • Response text
  • Order history


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