Private Label Credit Cards

Private label credit cards (PLCC) are an effective loyalty tool for merchants to deepen their relationships with shoppers and increase customer lifetime value (LTV).

Availability

Bolt supports the following PLCC providers:

  • Bread (formerly Alliance Data)
  • Citi

How it Works

Bolt integrates with the provider to bring a seamless PLCC experience to your store.

  1. The PLCC provider handles the application and approval process.
  2. When a shopper is approved, Bolt prompts the shopper to use their new PLCC during checkout. The shopper can save the PLCC to their Wallet.
  3. This payment method only appears in store checkouts that accept this PLCC, so shoppers don’t have to worry about using the wrong card.

Next Steps

Contact your Customer Success Manager (CSM) and ask about PLCC. They’ll help you determine if this feature is a good option for your business.

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